REB2019
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Real estate business

A word from ListReady
Principal partner of the REB Top 50 Women in Real Estate 2019

ListReady is proud to partner with REB in announcing the Top 50 Women in Real Estate and would like to congratulate the agents recognised in the report. These women are making headlines in the business world. They’re an inspiration to many and we are proud to be celebrating with you. We wish you the best of luck and look forward to connecting with you in the future.


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TOTAL NUMBER OF SALES

Now in its fourth year, the REB Top 50 Women in Real Estate ranking for 2019 has been unveiled.

It has established itself as the performance benchmark for female agents in the country.

The ranking celebrates the industry’s leading women and recognises their contribution to the elite performance standards the industry demands of its top achievers.

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2018
VS
2019

Total number of sales

Total dollar value of sales

Average number of sales per agent

Average sales price

Average commission

Average days on market

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Set against a series of serious challenges, this year’s REB Top 50 Women in Real Estate represents a high-performance group of agents who set an incredible standard; one that is difficult to keep pace with now, let alone pass in the years ahead.

The metrics used to generate the REB Top 50 Women in Real Estate ranking include the number of properties sold, total dollar volume of properties sold and the average sale value. Each agent is ranked comparatively across these three metrics against their peers, with the combined comparative score used to determine the top-ranked women agents in the country.

Close analysis of the 2019 REB Top 50 Women in Real Estate ranking statistics throws up some interesting observations that are not altogether surprising given the market’s current turbulences.

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$ 0 billion
Total value of sales

The total number of sales for the whole group fell to 3,514 in 2019, from 3,991 in 2018 after it had settled at 3,391 in 2017 and 3,450 in 2016.

But for the top 10 performers, total sales set a new high-water mark in 2019 at 983 after it had reached 829 last year and hovered at 759 in 2017 and 773 in 2016.

The total dollar value of sales fell to $4.89 billion from $5.47 billion in 2018 for the top 50 women, from $5.01 billion in 2017 and $4.48 billion in 2016.

 

For the top 10, it fell marginally to $1.62 billion this year, from $1.69 billion last year, but up from $1.55 billion in 2017 and $1.42 billion in 2016. This year’s stats show that the profile of a top 10 woman agent has changed quite remarkably from what it looked like a year ago.

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This year, the top 10 agents have 16.5 years’ experience and 2 support staff, reversing from 17 years’ experience and 1.8 support staff members in 2018.

Significantly, they list 116 properties that are sold in 42 days in 2019, quite a way off from the 86 properties listed in 2018 and sold after an average of 29 days on market.

1

TOP 50
Women in Real Estate

2019

 

1. Helen Yan

Company: Ray White

Years of experience: 9

Support staff: 1

Residential properties sold: 83

Total value if residential properties sold:

$ 194,172,948


$ 2,339,433

Average
sale price

150

Residential
properties listing
secured

36

Average days
on market
2

TOP 50
Women in Real Estate

2019

 

2. D'Leanne Lewis

Company: Laing+Simmons

Years of experience: 26

Support staff: 3

Residential properties sold: 53

Total value if residential properties sold:

$ 198,055,688


$ 3,736,900

Average
sale price

57

Residential
properties listing
secured

57

Average days
on market
3

TOP 50
Women in Real Estate

2019

 

3. Tracy Yap

Company: Tracy Yap Realty

Years of experience: 21

Support staff: 2

Residential properties sold: 68

Total value if residential properties sold:

$ 137,985,680


$ 2,029,201

Average
sale price

70.5

Residential
properties listing
secured

32

Average days
on market
4

TOP 50
Women in Real Estate

2019

 

4. Vivien Yap

Company: Ray White

Years of experience: 8

Support staff: 3

Residential properties sold: 63

Total value if residential properties sold:

$ 145,650,000


$ 2,311,905

Average
sale price

94

Residential
properties listing
secured

99.95

Average days
on market
5

TOP 50
Women in Real Estate

2019

 

5. Tracey Dixon

Company: McGrath Estate Agents

Years of experience: 21

Support staff: 3

Residential properties sold: 51

Total value if residential properties sold:

$ 180,804,500


$ 3,545,186

Average
sale price

66

Residential
properties listing
secured

49

Average days
on market
6

TOP 50
Women in Real Estate

2019

 

6. Catherine Dixon

Company: Phillips Pantzer Donnelley

Years of experience: 10

Support staff: 1

Residential properties sold: 59

Total value if residential properties sold:

$ 139,492,500


$ 2,364,280

Average
sale price

67

Residential
properties listing
secured

26

Average days
on market
7

TOP 50
Women in Real Estate

2019

 

7. Betty Ockerlander

Company: McGrath Estate Agents

Years of experience: 25

Support staff: 4

Residential properties sold: 101

Total value if residential properties sold:

$ 134,949,100


$ 1,336,130

Average
sale price

110

Residential
properties listing
secured

31

Average days
on market
8

TOP 50
Women in Real Estate

2019

 

8. Stephanie Williams

Company: Harcourts Williams

Years of experience: 13

Support staff: 1

Residential properties sold: 59

Total value if residential properties sold:

$ 113,016,250


$ 1,915,530

Average
sale price

61

Residential
properties listing
secured

21.7

Average days
on market
9

TOP 50
Women in Real Estate

2019

 

9. Nancy Hu

Company: Fletchers Projects

Years of experience: 11

Support staff: 1

Residential properties sold: 388

Total value if residential properties sold:

$ 276,018,674


$ 711,388

Average
sale price

425

Residential
properties listing
secured

36

Average days
on market
10

TOP 50
Women in Real Estate

2019

 

10. Romana Altman

Company: Buxton

Years of experience: 21

Support staff: 1

Residential properties sold: 58

Total value if residential properties sold:

$ 107,920,500


$ 1,860,698

Average
sale price

58

Residential
properties listing
secured

32

Average days
on market

let the
numbers
do the
talking

Highest average sale price

Highest number of listings

Highest number of sales

Highest total sales volume

Shortest days on market

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Their average selling price is down in 2019 too; from $2.04 million in 2018 to $1.65 million, along with their commission – down from 1.71 per cent to 1.51 per cent in 2019.

Contrast this against a typical top 50 woman agent. Top 50 agents are, on average, two years’ less experienced than top 10 agents, and they list significantly less – 88 versus 116 in the 12-month period.


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$ 0 million
Average sales per agent

 

Top 50 agents’ average days on market are also higher at 47 days, while their average sales price is lower at $1.39 million. But their commission is higher than a top 10 performer at 1.64 per cent and they employ an average of 1.75 support staff members – well less than the 2 employed by a top 10 agent.

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This is largely consistent with a top 50 profile a year ago, save that their average days on market are noticeably higher, at 47 against 34 in 2018. The top 50 agent’s average sales price is up by $20,000 but their commission is down to 1.64 per cent from 1.84 per cent in 2018.

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