Find the right agency model with the data-driven insights captured from hundreds of agency owners, sales agents and property managers.

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About the Your Future Network research

The 2023 Your Future Network study interviewed hundreds of independent agency owners, franchise agency owners and ambitious agents and property managers about their attitudes, perceptions and priorities surrounding agency models in 2023.

The Your Future Network survey was conducted between 29 May 2023 and 12 June 2023 by Agile Market Intelligence. The online quantitative survey encouraged participants across REB to contribute to an anonymous, five-minute survey on their attitudes and experiences with their agency model.

After an extensive data validation, cleaning and analysis, a total usable sample of 707 participants was identified. This sample size offers an excellent base for this survey with a margin of error of 3.69% at a 95% confidence level.

Explore experiences and learnings firsthand from over 700 participants to understand which agency model could be the right fit for you with valuable insights for both new and experienced agents.

700+

participants

contributed their experiences with their agency model.

200+

agency owners

reveal how agents can create successful agencies using franchise and independent models.

250+

future agency owners

explain their goals and ambitions for the future, including which model they’re most likely to choose.

Message from Raine & Horne

Interviews with agency owners

Welcome to the Your Future Network report conversation series – an opportunity to take a closer look at the business models being successfully used in Australian real estate businesses.

In this video, REB editor Grace Ormsby is joined by Raine & Horne head of network Mindy Powell-Hodges, who chats through the network’s reasons for throwing support behind an independent and future-focussed research initiative.

Mindy also shares the advantages that come with joining an established franchise group – and the kickstart it can provide to one’s ownership ambitions. She touts the benefits of a tech stack and offers up her own advice for anyone looking to embark on the next step of their career.

Speakers

In this video, REB editor Grace Ormsby is joined by Abode Property director and licensee Suzanne Hibberd, who candidly shares her own experience of independent agency ownership and the opportunities and challenges that have come with it.

Encouraging anyone looking to take the leap into independent business administration to take the leap, Suzanne highlights the importance she places on autonomy and control in business ownership, emphasising the need for financial and management skills, as well as leadership qualities, to run a successful agency.

Speakers

Key Insights

The insights you need to know from the 2023 Your Future network study.

Male Female

Breakdown of agency owners

With years of experience needed to start and grow a successful agency, more than 60% of agency owners are 50 years or above. The insights highlight that female agency owners are growing with younger agency owners almost on par across gender compared to older generations.

Reasons why agents choose branded franchises

Franchise networks, particularly branded franchises, offer agents and principals with a nationally recognisable brand that agents and property managers can use to kick-start their presence in their local markets.

The 2023 Your Future Network survey found that Brand Recognition was the most common reason for franchise owners to choose their current network, with almost 3 in 4 of franchise agency owners selecting it as a primary reason.

Reasons why agents choose independent

While there are upfront costs and risks, independence can lead to significant financial rewards. Agents have the autonomy to set their commission rates, manage expenses, and determine their income potential.

The 2023 Your Future Network survey found that the majority of independent agency owners primarily chose this model to give them greater autonomy in running their business.

The models future agency owners are considering

For ambitious agents and property managers looking to open their own agency in the next five years, the path they choose is generally even.

Almost 1 in 2 (46%) are planning to start an independent agency, with 42% planning to open a branded franchise agency, the remaining planning to choose a white label franchise network.

Your guide to finding the agency model that suits your needs.

The 2023 Your Future Network study interviewed hundreds of independent agency owners, franchise agency owners and ambitious agents and property managers about their attitudes, perceptions and priorities toward agency models in 2023.

Explore experiences and learnings first-hand from over 700 participants to understand which agency model could be the right fit for your agency with valuable insights for experienced and new agents.

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