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The strategic move provides “the missing piece of the puzzle” in the network’s push for national coverage.
Belle Property Group has finalised a merger with one of Western Australia’s leading real estate networks, Acton.
Revealing the news, Belle Property Group CEO Peter Hanscomb said the business is focused on bolstering both its position and reputation across the country through the integration established and trusted local agencies into the network.
He noted Acton as “an iconic Western Australian real estate brand that shares our approach to highly personalised customer care, in-depth local knowledge and boutique services”.
“Merging with Acton is a strategic move that positions us as Australia’s first premium national network,” the CEO said.
In much the same way Hockingstuart joined Belle Property Group early last year, Acton will also operate independently, and without competition, as part of the network, it’s been reported.
As a result of the merger, Belle Property Group now boasts upward of 160 agencies across New South Wales, Victoria, Queensland, South Australia, Western Australia and the Australian Capital Territory.
The CEO added that the inclusion of Acton filled “the missing piece of the puzzle for Belle Property Group’s national network”.
He said: “We’re thrilled to connect east and west by welcoming Acton’s offices and teams into the Belle family.”
In the merger’s announcement, it was revealed that the three brands together generated more than $16 billion worth of combined residential sales across the last financial year.
“It’s another push forward for our brand,” Mr Hanscomb commented.
“Much like the Australian real estate market, we’re not content to stand still. We’re always looking for opportunities to grow our reach and offer a unique proposition.”
It follows Belle’s first step into the Western Australian market earlier this year when it opened up an office in Broome.
ABOUT THE AUTHOR
Grace Ormsby
Grace is a journalist across Momentum property and investment brands. Grace joined Momentum Media in 2018, bringing with her a Bachelor of Laws and a Bachelor of Communication (Journalism) from the University of Newcastle. She’s passionate about delivering easy to digest information and content relevant to her key audiences and stakeholders.
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