Technology

Less is more: Real estate’s AI challenge isn’t adoption – it’s overcomplication 

In an era of AI overload, agencies are urged to step away from a “silver bullet” approach that treats technology as a ...

Technology • By Gemma Crotty

The unusual AI marketing technique turning heads – and doubling sales 

A new marketing strategy portraying AI animals living in properties has left a lasting impression, doubling a Melbourne ...

Technology • By Gemma Crotty

‘Death by data’: The key to winning listings is narratives, not numbers

In an industry where data is key, agents who can combine storytelling and numbers will stand out, attracting more leads ...

Technology • By Gemma Crotty

Data leak countdown: Harcourts allegedly hacked by ransomware gang

Major Australia-based real estate firm Harcourts has allegedly suffered a cyber incident after threat actors listed the ...

Technology • By Daniel croft

Trust, not tech: Home buyers set high bar for agents in AI integration

Agents have emerged as the preferred choice over AI in the property sector as buyers remain cautious, with professionals ...

Technology • By Gemma Crotty

The AI tools are in. Now comes the hard part

Adoption is not the same as advantage. Australian businesses are about to learn the difference.

Technology • By Rebecca Maher

REB Innovation Summit 2026: The AI changes driving more listings, leads, and conversions

The REB Innovation Summit returns for its second edition in 2026, shifting decisively from theory to execution as AI ...

Technology • By Emilie Lauer

REB Innovation Summit: The AI strategies powering faster growth in 2026

The REB Innovation Summit returns in 2026 for its second edition, with a sharper focus on how artificial intelligence is ...

Technology • By Emilie Lauer

Rex’s new AI suite to supercharge agent prospecting and productivity 

A new set of AI tools will give agents a technological edge, maximising their potential by streamlining administration, ...

Technology • By Gemma Crotty

The wait is over: REB Innovation Awards 2026 finalists revealed

The race to crown Australia’s top real estate innovators has officially started, with the REB Innovation Awards 2026 ...

Technology • By Reporter