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A sibling office for a Buderim outfit has provided scope for the director’s sister to step into a leadership role.
Jarrad McCarthy, director and owner of Harcourts Buderim on Queensland’s Sunshine Coast, will open an office in Palmview, in a joint venture with his sister, Lauren McCarthy.
The real estate brother-sister duo have been working together for 14 years, with Ms McCarthy joining the business established by her older sibling straight out of high school.
And while the Buderim outfit has continued to grow, Ms McCarthy has turned herself into something of a specialist in the nearby enclave of Palmview, an area that has become important to the business as Ms McCarthy has increasingly built up a strong market share in the area.
Opening an office there felt like both a logical step to Mr McCarthy, and for his family, which the duo say has been encouraged by Harcourts’ holistic approach to member support.
“Harcourts as a brand revolves around family, which is what attracted us to this company in the first place,” Mr McCarthy said. “The Harcourts Group’s support, resources and networks are a significant part of our success in this area, and has played an important part in this opportunity to expand.”
Ms McCarthy even describes the new venture as the “little sister” to Mr McCarthy’s original office.
They’re happy to mesh personal and professional lives, and take advantage of the benefits that it brings.
“Sure, there is some sibling rivalry,” joked Mr McCarthy, “but that just means we work harder!”
Truly a family affair, the siblings’ mother has also worked in the business in the past and Mr McCarthy’s oldest daughter, Tyla, oversees the property management department.
And being a business with family values at its heart, the duo like to ensure that their work is rooted in the needs of the community.
The firm established a community grants scheme: Harmony Hometown Heroes, named after the Harmony development in Palmview. The grant pledges $500 from each property sold to a local school, sports club or charity.
Moreover, the Harcourts Buderim office hosts a free book exchange, a community room that can be used by non-profit organisations and community groups, and a garden courtyard meeting space that anyone can book.
In congratulating them on expanding into this new office, Harcourts Queensland CEO Mitch Peereboom commented on the siblings’ professional success and work ethic.
“Jarrad and Lauren are exceptional operators with a true passion for their community. They are an energetic and ambitious team, and it is exhilarating to be part of this next step in their growth journey,” Mr Peereboom said.
ABOUT THE AUTHOR
Juliet Helmke
Based in Sydney, Juliet Helmke has a broad range of reporting and editorial experience across the areas of business, technology, entertainment and the arts. She was formerly Senior Editor at The New York Observer.
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