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A Sydney real estate agency is bolstering its foothold in Queensland by launching an office in one of the state’s property hotspots.
Highland Real Estate has announced the opening of its sixth office in the Gold Coast, with the agency expanding its operations into the coastal city and its neighbouring area, Northern Rivers.
Currently, the agency touts a portfolio of 50 projects spread across the East Coast and a diverse residential listings portfolio ranging from $500,000 to $140 million.
With their strong presence across the region, the company’s sales teams boast extensive experience and coverage in the markets from Double Bay to Cronulla and the Southern Highlands, achieving over 200 sales in the last month alone.
Chief executive David Highland said the strategic expansion will allow the firm to better serve their clients in the burgeoning market.
“We’re incredibly excited to establish our presence in the Gold Coast market and firmly plant our flag in this flourishing region,” he noted.
With the company celebrating its 16th year-run this month, Mr Highland said the launch of the Gold Coast office adds a “notable milestone to their journey of growth and success”.
He noted the expansion also “aligns perfectly” with the agency’s growth strategy.
“We’ve been closely monitoring the market since the onset of the COVID-19 pandemic, and the timing for this decision couldn’t be more opportune, given the Gold Coast’s thriving property market,” he explained.
The executive underlined the decision to establish a presence in the Gold Coast comes at a strategic time, given the region’s robust property market, fuelled by a surge in population growth from New South Wales and Victoria.
With a projected population growth of 146,000 over the next decade and a forecasted 4 per cent annual economic growth for the next three years, Gold Coast now stands as Australia’s fifth-largest city with one of the country’s fastest-growing populations and economies.
Mr Highland pointed out the Gold Coast has emerged as a sought-after destination for Sydneysiders, with the coastal area doing away with its previous reputation as a boom-and-bust town and evolving “into a highly sophisticated real estate landscape”.
In addition to the city maturing into a “thriving metropolis”, Mr Highland said the Gold Coast also deserves recognition for its numerous real estate offerings.
“[The] Gold Coast remains undervalued, especially when considering the square meter rates in comparison to Sydney’s high-end areas like Double Bay where prices exceed $100,000 per square meter without a view.
“Compare those prices to the Gold Coast’s beachfront properties, offering breathtaking views, presenting at $20,000 to $25,000 per square meter, and it’s not hard to see why many people are moving here,” he said.
The agency also revealed its plans to build strong relationships within the Gold Coast community while contributing to the continued growth of the region’s thriving real estate market.
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