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Real estate go-getter Tristan Brown shares how he is taking his business from growth to growth.
Many real estate principals dream of becoming leaders in the market, but it takes a sharp business instinct to turn these dreams into reality.
This business acumen is something that Sunshine Coast real estate director Tristan Brown has been careful to cultivate.
The RE/MAX agent had “always had a plan within a plan. While I stayed focused on the business plan for the Nambour office, I was keeping my wider focus on the long term”.
Mr Brown’s future-oriented vision has clearly paid off, with his second RE/MAX office now open in Caloundra.
According to Mr Brown, the classic adage “location, location, location” is one that business owners would do well to follow themselves. Choosing two stronghold locations for his RE/MAX offices was an essential component of his strategy.
“Caloundra makes so much sense, the southern point of the Sunshine Coast,” Mr Brown explained. “I bought the Nambour business because that’s where my profile was strongest but, in truth, I always intended a Coast-wide approach to doing business.”
Equally integral to Mr Brown’s growth strategy was building a strong team. Mr Brown explained that a business owner should know their strengths and weaknesses well, saying: “You must work out what you do best and bring in the people to do what you don’t.
“If you want growth, you must invest in the right people. That means seeing them as adding value to the business rather than overheads. It means paying them well.
“Very importantly, you can’t just create the positions. You have to empower the people who sit in those roles.”
Hurdles are an unavoidable part of any business’s experience, but Mr Brown believes that the right attitude can help transform these setbacks into strengths.
He gives the example of losing critical staff an experience that “many business owners will be familiar with”. When Mr Brown lost his office manager, he was “devastated”. But a mindset shift helped him take this challenge as an opportunity to “redefine the role” and “minimalise pain points within the company”.
Evidently, these strategies are paying off for Mr Brown with his expansion of the RE/MAX team from eight to 23, drawing the attention of RE/MAX Australia managing director Joel Davoren.
“Big ambition and big goals attract the best people … and the others will exit the bus,” Mr Davoren observed.
Reflecting on his growth so far and his future plans for expansion, Mr Brown noted that his success comes down to 10 key points:
- Choose locations strategically.
- Have a clear business plan for your first venture.
- Focus on your first project, but don’t let it distract you from your long-term business plan.
- Trust your goals and vision.
- Trust the process.
- Work to your strengths.
- Invest in the right people.
- Don’t fear taking the odd risk.
- Think big.
- Remain passionately discontent.
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