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$3bn of sales for group which sticks out in a ‘sea of sameness’

By Orana Durney-Benson
15 August 2024 | 5 minute read
agents agency manos reb ekxnyj

Over FY24, this national network saw significant growth, thanks to innovative business solutions.

Founded in 2022, Agents’Agency is one of the youngest players in Australia’s real estate game, but it has achieved notable results over recent years.

In FY24 the network saw a 38 per cent increase in membership, bringing the total number of associated agencies up to 138.

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In total, 3,538 properties were sold by Agents’Agency last financial year, generating $3.015 billion in property sales. An additional 6,500 rental properties were managed by the brand as of June 2024.

According to CEO and co-founder Manos Findikakis, the network’s strength lies in its creative disruption of the status quo.

Touting itself as an “industry innovator”, Agents’Agency differs from other real estate networks in allowing agencies to retain their own unique business name and branding. With no visible ties to a major franchise, the network believes its agents stand out in a “sea of sameness”.

“The economies of scale we provide make it more cost-effective to operate with us than to manage these tasks independently,” said Findikakis.

“Even those who continue to pay franchise fees elsewhere are finding substantial value in the support we offer, reinforcing our position as the smarter choice for agents seeking both independence and comprehensive support.”

The company acknowledged that running an independent business is not for everyone, but noted that for those who take the plunge, the innovative model allows them to be “in business for themselves but certainly not by themselves”.

“Our longevity and experience developing the ‘Your Brand, Your Business’ model, along with our current economies of scale, allow us to offer unmatched support and cost savings, all without fees or lock-in contracts. It’s something that others will find extremely difficult to achieve,” said Findikakis.

In particular, FY24 saw Agents’Agency improve their business offerings by entering partnerships with two leading technology firms.

According to Findikakis, these partnerships have allowed real estate agents to access innovations emerging in other industries, and have allowed the network to continue passing on savings to its members.

“We have always been the most cost-effective and profitable option; this tech rollout will further solidify our value proposition,” the CEO stated.

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