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A Sydney-based agent achieved a new suburb record of $2.1 million by using a handful of digital tools during the sales campaign.
Mark Lauzon of Sotheby’s International Realty educated potential buyers about a three-bedroom Zetland house by showing them development modelling, a Walk Score and vendor surveys.
“I think educating the buyers as much as you can about the area is very important,” Mr Lauzon told REB.
As Zetland is an area undergoing ongoing gentrification and development, Mr Lauzon exhibited City of Sydney computer-generated renderings on YouTube for buyers to view.
“We always have an iPad set up at our open homes with that video playing on loop,” he said.
“I think now that people can see that visually, they feel like they can see the potential in the area, and the growth,” he added.
Mr Lauzon and his agency included the iPad as part of a display table at the open homes for the property, which also featured a Walk Score print-out.
“Walk Score is an internet website, you can type in an address and it'll give you a Walk Score out of ten about how close you are to amenities – transport, schools, bus stops,” Mr Lauzon explained.
The display table also included a survey filled out by the vendor called “10 Things I Love About My Home”, which appealed especially to families.
Mr Lauzon explained that he won the listing by following up with the vendor over a five-year period.
“We let them know of any recent sales in the street, all the sales relevant to [their] property or surrounding suburbs.
“I also keep in touch with them on any relevant news; I’m always sending them articles about the area, keeping them informed of the market and what’s relevant to them.”
According to Mr Lauzon, having such concentrated knowledge of an area is valuable in attracting customers.
“If you're a specialist in one particular suburb, or a few suburbs, and you're really up-to-date, and you keep up to date with everything that's happening in the area, people will have no hesitation in using you to sell their property,” he said.
Three out of five registered bidders battled it out for the property on the auction day among a crowd of over 100 people.
[Related: VPA helps agent score 'unheard of' open home traffic]
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