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Online property player iBuyNew has unveiled a new marketplace to complement its off-the-plan apartment sales business, as well as making a key appointment.
The new marketplace is designed to bring together developers and buyers in the house and land sector, providing both investors and owner-occupiers with a complete offering across both forms of new dwellings.
Mark Mendel, CEO of iBuyNew, said the company is looking to aggressively acquire a larger piece of the new property market through its diversification strategy.
iBuyNew has also announced the appointment of Mark Vujovich as it new national sales and marketing manager. Mr Vujovich was formerly general manager of sales and marketing at Simonds Homes where he delivered in excess of 2,500 gross sales annually during his eight-year tenure.
Mr Mendel said Mr Vujovich will drive the roll-out of iBuyNew’s house and land division, and deliver new sales and marketing initiatives across the broader business.
The platform sold $54.2 million worth of apartments in the nine months to 31 March 2016, and recently introduced a range of new sales channels.
Disruptive Investment Group has a 50 per cent stake in iBuyNew, and is currently finalising its acquisition of the remaining half of the business.
[Related: Domain acquires stake in trade services website]
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