One of Australia’s leading property portals has launched a global property network across 56 countries.
Connected by property sites in 12 markets, including the US, Italy, Germany, France, Malaysia and Hong Kong, REA Group’s new international network is the largest source of global property listings in the world, with 3 million listings at launch.
Using global reach and strong local brands, the network will further drive international views and inquiries to Australian listings, with exposure to 200 million visits globally each month.
“People love looking at property and now they can have easier access to international listings, whether they are interested in a beach house in Jamaica, a warehouse in Brooklyn, a villa in Thailand or even a castle in the French countryside,” REA Group CEO Tracey Fellows said.
“We’re providing consumers with a way to explore property around the world from the sites they already know and trust,” she said.
Ms Fellows said REA Group has given consumers access to more than 3 million listings – the world’s largest source of global property.
“This global network adds another layer for visitors to our sites, while at the same time providing value to vendors by giving listings exposure to 200 million visits globally each month,” she said.
Nerida Conisbee, chief economist for REA Group, said the implementation of the platform will have a positive long-term impact on the Australian property market.
“The Australian property sector is one of the strongest and most consistent in the global market. Active global residential property investors come from the US, United Kingdom, China and Singapore, with an estimated $14 billion worth of new dwellings in Australia being purchased by people overseas [annually].
“There are a number of reasons people buy property overseas, including as a holiday home, investment, or overseas students.”
REA Group, parent company of realestate.com.au, is majority owned by News Corp.
[Related: Commission-free real estate group boasts $1.5 billion in sales]
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