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A former print powerhouse with a 50-year history has announced its intention to launch a property listings portal later this week, offering agents “a deal you can’t refuse”.
Tradingpost.com.au now has a ‘Property’ tab on its website and is allowing agents and sellers to register their interest and sign up.
To celebrate the portal’s move into property, Tradingpost.com.au is offering agents a $50 per month subscription, which is valid for those who sign up before 30 September. The regular price, according to Tradingpost.com.au, will be $198 per month.
Speaking to Real Estate Business today, Corey Weekes, national sales manager for Tradingpost.com.au, said the group wasn’t so much a “disruptor” as a logical player in this space.
Mr Weekes said the Trading Post brand already has significant recognition in the Australian marketplace, with loyal customers, over 1 million unique visitors every month and buyers who start out searching for pets, for example, but can end up perusing much more.
“We’ve got a really loyal consumer base that’s coming to us at the moment ... The two main pillars of Tradingpost.com.au are the brand – it’s an iconic 50-year old brand with a strong brand recall – and second is our traffic that’s still coming to the site with next to no marketing over the past three years,” he told REB.
“So we think that with that significant audience, we can help property marketers get in front of potential buyers at a fraction of the price charged by the leading property-only portals.”
Mr Weekes said the new portal’s appeal to agents stemmed from its ability to offer simple, low-cost listings.
“We’ll make it super-easy for agents to load their listings into the site,” he told REB, explaining it will plug in with agents’ existing CRM systems and also offer the opportunity to list directly through Tradingpost.com.au’s EasyList platform.
“I guess the survival of Tradingpost.com.au is not pinned specifically to property and that’s why we can offer really affordable rates – because we’ve got marketing teams, IT developers and staff here working across multiple categories – so pets, cars, caravans, trailers, household items – so the resources are shared.”
Mr Weekes said Tradingpost.com.au was keen to reinject itself into the Australian buying and transaction cycle and would be marketing to agents over the coming weeks.
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