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Last week, REB revealed a former print powerhouse is entering the listings portal market to try and shake things up – but do you think it will make an impact? Have your say.
Tradingpost.com.au has unveiled a ‘Property’ tab on its website which will allow agents and sellers to register their interest and sign up. The group says it’s offering agents a deal they “can’t refuse”.
To celebrate the portal’s move into property, Tradingpost.com.au is offering agents a $50 per month subscription, which is valid for those who sign up before 30 September. The regular price is $198 per month.
Tradingpost.com.au’s national sales manager Corey Weekes told Real Estate Business the group isn’t so much a “disruptor” as a logical player in this space.
Some readers commented that realestate.com.au and Domain are too dominant, and unless someone brings a truly unique proposition to the market, they are unlikely to make a difference.
However, other readers are happy simply to have another marketing avenue.
Let us know what you think by voting in the REB poll here: Will Tradingpost.com.au be able to take on realestate.com.au and Domain?
Are agents ready to embrace a new portal? Is this just going to be an expensive exercise for the group? Will they follow the path of others who have tried and failed?
Let us know what you think by voting now!
[Related]:
New listings portal to take on realestate.com.au and Domain
Poll: Will tradingpost.com.au be able to take on realestate.com.au and Domain?
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