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Does my brand look big in this? Twitter is like fashion, and what turns heads for one agent may look awkward on another. But wear it right and you’ll give your presence a massive boost in your local market.
The immediate nature of the 140-character platform means things can go very wrong very quickly with Twitter, and you have to think as much about what is appropriate to post as what the message is going to be, according to 2016 REB Top 100 agent Mark Kentwell.
Mr Kentwell, director of PRDnationwide in Newcastle, told REB he prefers Twitter to Facebook and LinkedIn because the content is sharper and more focused.
“With Twitter, you’ve really got to think about what you post because of the number of characters you’re allowed to use,” he said.
He suggested that using Twitter to build an online presence is more useful than trying to generate direct listings or referrals through the platform.
“Someone might have already had you in mind as the agent they want to use, but if they’re hanging out on social media more than they’re hanging out on Google or realestate.com.au, then it just happens to be easier for them to contact you,” he said.
Mr Kentwell spends about 15 minutes a day on all social media during the week, and up to an hour on Sundays.
His posts mix motivational content with market insights and information.
A percentage of his content is also property research, with commentary.
“It’s one thing to post some stats about [the] housing market, but if you’re not commenting on what that means to the audience then you’re not really providing any value; you’re just blending into the background in the sea of data,” he said.
[Related: Are you wasting your time with Facebook? ]
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