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An award-winning digital real estate group has unveiled a revamped online platform that it says will enhance the interaction between sales agents, property managers and customers.
LJ Hooker, which won Real Estate Business’ Digital Presence of the Year in 2016, has overhauled its websites for a future-focused customer experience across its Australian residential, commercial, rural, land and home loans businesses.
The new platform offers greater mobile responsiveness for customers and staff, cutting-edge agent profiling tools, innovative campaign analytics and greater research scope for customers making real estate decisions.
LJ Hooker CEO Grant Harrod said the brand’s recent digital success, with innovations such as its One Click Away social platform and myLJHooker content library, re-enforced the need for agents, offices and property managers to have access to robust digital tools.
He said a business’ website is the centrepiece of its digital brand strategy.
“We don’t see digital as a business model in and of itself,” Mr Harrod told REB.
“We see it as digital as an enabler to our core business model which is around transacting real estate through a professional real estate agent positioned as a trusted adviser, and backed up with a suite of smart tools to enhance that experience.”
Mr Harrod said LJ Hooker’s technology and digital teams completed an “exhaustive journey” of the best consumer-facing digital innovations globally.
The experience, he said, allowed it to develop a future-focused website to heighten agents’ productivity and engagement.
“At the other end, the consumer focus will make usage easier, faster, richer and, importantly, complements our vision to be the industry’s number one customer experience brand.”
LJ Hooker’s head of digital, Luke Durante, said the new platform offered a “plethora” of opportunities for offices and agents to build their individual brands.
“We have built a platform for our network of 8,000 sales professionals, property managers and support team to publish fresh, localised content in an efficient fashion that will generate greater engagement with their marketplaces, boosting their profiles and laying the platform for greater on-the-ground prospecting,” Mr Durante said.
“This opportunity is especially important for a brand like ours which services from the inner city to regional marketplaces.”
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