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A top real estate network in Victoria has unveiled a new initiative designed to broaden its appeal and versatility across all demographics and markets.
The Barry Plant Group announced the launch of its new branding, to be rolled out in the first quarter of 2017, at its Kick Start conference on Monday.
While it has made subtle changes to its logo over the years, this is the group’s first major update since 2006.
Barry Plant Group CEO Mike McCarthy called the new look “fresh, contemporary and sophisticated”.
He said it will underpin the group’s ambition of tapping into new markets interstate.
“Our goal was to evolve our brand identity to accurately reflect our group’s values,” Mr McCarthy said.
Principal of the group’s top office, Barry Plant Manningham, Spiro Drossos is impressed with the new look.
“It’s eye-caching and modern,” Mr Drossos said.
“I like the brand’s elegant and clean feel for our property advertising and that it focuses on making sure that our clients’ properties are showcased in the best light.”
As part of the rebrand, the Barry Plant “Red Carpet Experience” slogan will be retired.
“The ‘red carpet’ philosophy will continue but we believe there is no need to have it as part of our logo,” Mr McCarthy said.
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