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Generic weekly newsletters will not engage a client, according to one property manager, who is instead using good humour to generate interest amongst her recipients.
Linda Tuck, principal and co-owner of Property Ladder Realty in Townsville, uses humerous anecdotes with tenants and landlords in her weekly newsletter as a way of expressing the ups and downs of her job as a property manager.
“If you didn’t have a sense of humour in this industry you would go mad,” she told Residential Property Manager.
“I try to be that little bit different to the standard franchise agents in the industry and hope that they not only enjoy the emails, but learn something from them.”
While Ms Tuck might only spend half an hour to 45 minutes writing and sending the email to her 400 strong client database, she said there isn’t much planning involved but instead writes what she thinks people will be interested in.
“I know there will be people that don’t want to read it,” she said. “But the newsletter is designed to engage, entertain and educate my clients.
“It’s important for an investor to understand what’s going on in the marketplace and this is an easy way to let them know what’s happening without writing individual emails.”
Ms Tuck’s writing is full of personality. One recent newsletter read, “I know, two [newsletters] in one week - you would think I would have better things to do than to write to you!”. She continues, “Right now things are really tight on the rental front … but gone are the days where I would be upside down in the barrel, scraping along the bottom taking what I could!”
The newsletter, entitled “Note to self - get a life” comes out every week. While a “Special Edition” newsletter comes out less frequently.
“I love what I do and there are many great stories so I share them with my colleagues and clients,” she said. “I’ve only ever received positive feedback.”
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