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Property management specialist offices retain landlords much more effectively than the ‘traditional’ real estate agency, said one leading independent principal.
According to Bernie Mitchell, owner of Focus Property Management, a majority of his clients are leaving traditional offices.
“A lot of my clients, upwards of 80 per cent, come to me to manage their property from another agency, and I would have to say pretty much all of them would be coming from a standard agency," he said.
“I haven’t really come across, or signed up a landlord who is coming from a similar specialist agency.”
Mr Mitchell also spoke at the Leading Property Managers of Australia (LPMA) event on the Gold Coast earlier this month, and is a published author.
“People have generally been dissatisfied with the service they receive at a traditional real estate office,” he told Residential Property Manager.
“The reason they move is one of two things, it’s either a lack of communication or a lack of productivity. They’re the only two reasons they ever leave and that’s why they look for specialist offices instead of another agency.”
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