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Property investors are being encouraged to participate in a nationwide sentiment survey to help reveal the key trends underlying the market – and could win an Apple iPad and Apple TV simply for taking part.
Residential Property Manager's sister title, Smart Property Investment, has joined forces with the Property Investment Professionals of Australia (PIPA) in an effort to measure the mood and confidence of existing and aspiring property investors through a biannual investor survey.
Ben Kingsley, chair of PIPA, said the survey will go a long way to revealing the psychology of investors and will offer a snapshot of the current market, as well as its future direction.
Mr Kingsley said the survey’s results would ultimately benefit investors across the country, as well as property professionals.
“I think there is real value in consumers completing the survey because it’s the largest of its kind and it’s completely investor focused,” he said. “It’s going to examine how they feel about the current market, their strategies and what they’re going to do moving forward.
“The report is going to be available to all investors, so they’ll be able to see what other investors are thinking about areas, locations, price points and strategies.”
Andy Scott, publisher of Smart Property Investment, said the team is happy to throw its weight behind the survey.
“PIPA are doing a lot of great work on behalf of Australian property investors, particularly in terms of increasing education and awareness and improving the overall standards and levels of professionalism that the industry provides,” he said.
“We hope that as many investors as possible get involved and have a positive impact on shaping the industry.”
Mr Scott also encouraged property managers to disseminate the survey to their clients.
“Property managers are often ahead of the eight ball when it comes to understanding what investors want, where they’re buying and how they’re feeling about the market in general – but this survey will help us turn these anecdotal sentiments into solid, quantifiable information about the future direction of the market.
“If property managers push this survey out to their databases they will ultimately be improving the industry’s ability to cater to their target market of investors. The more property managers know about what investors are thinking and what they’re going to do next, the better they’ll be able to provide the necessary services to their clients,” he said.
The survey, which can be accessed here, is open now. Investors who complete the survey will also be given the opportunity to win an Apple iPad and Apple TV.
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