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One high-profile entrepreneur believes outsourcing can be a valuable resource, if the right amount of training and freedom are provided.
MiniMovers founder Mike O’Hagan told the Australasian Residential Property Management Conference that one way to maximise profit is to decentralise business functions to wherever in the world can create best value.
Mr O’Hagan noted the value of staff leasing, which provides companies with the staff and infrastructure to operate offshore.
“You end up with your team, your people that you've chosen, in your space, under your control and with your culture. It becomes a branch office of what you’re doing here,” he said.
The key is to transfer the vision and internal knowledge of the business rather than processes and system, according to Mr O’Hagan.
“One of the secrets is to bring them down here for training. Once you've shared that tacit knowledge, let them build systems and process and you’ll never look back,” he added.
Mr O’Hagan said there are a few large franchises in real estate that have outsourced large sales-support teams.
“They’re squeezing back the margins, having better contact and more efficient salespeople because of their background team behind them,” he said.
Functions that could be outsourced include appointment setting, sales support, report generation, marketing, personal assistance, and research and data mining, according to Mr O’Hagan.
Mr O’Hagan said he’s had a personal assistant in the Philippines for 12 years who handles everything from his bookings to his communications and social media management.
“People ask how I run so many businesses, thinking I’m really busy. Actually, I'm quite relaxed because I have someone doing it all for me,” he said.
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