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On YouTube this week, it was both fun and insightful to uncover realtor.com's infomercial series, ‘The Home-Buying Process in Plain English with Elizabeth Banks’.
The five-part web series takes potential home buyers through the process, while explaining any real estate and financial jargon.
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The infomercial series offers real estate professionals a practical example of how funny and original video content can demonstrate an agency’s value while offering practical advice to customers.
While not every agency has access to Hollywood stars like Elizabeth Banks, this brief series balances humour and practical advice in an easily accessible manner.
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