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If you were thinking about switching real estate networks, would you worry about the public perception of your new corporate brand?
When considering switching real estate groups, top-performing agents, principals and property managers are significantly more likely be attracted to firms or groups with established reputations for excellence, new research has revealed.
The release of the provisional results from the Real Estate Group of Choice survey, partnered by RPM’s sister publication REB, has identified as many as 50 per cent of real estate agents will consider the public image of a corporate group before deciding whether they wish to join the group.
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Momentum Intelligence head of client services and sales research, Andrew Scott, said the Real Estate Group of Choice findings confirm the extent to which the industry’s best rely on firms of distinction to back up their own performance, especially in this time of disruption.
“It has become clear that successful real estate professionals understand their own potential success is intrinsically tied to a firm’s standing within the community” Mr Scott said.
“Agents clearly recognise that this is still an industry where success is made on building authority in their local catchment areas, the communities they represent.”
The Real Estate Group of Choice annual survey is the pre-eminent research for Australia’s real estate industry, gauging the sentiments and attitudes of real estate professionals about the level of support they want from their parent groups.
It is still open, and agents who take part stand a chance to win a case of Bollinger champagne.
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