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One of Australia’s largest property portals has launched a new platform to connect key players in the real estate value chain, allowing them to expand their selling networks.
Realestate.com.au has launched Marketplace, a new digital platform connecting residential real estate agents, project marketers and financial planners with developers and builders to sell off-the-plan property.
It said that demand for property in Australia has reached all-time highs over the last year and buying off-the-plan is becoming more desirable for many.
It also said that more than 50 per cent of Australians searching on realestate.com.au are now considering buying an off-the-plan property as a way to get into the market at an affordable entry point while still maintaining their lifestyle.
“The new Marketplace platform has been designed to open up the doors for more real estate agents, project marketers and on-sellers to access off-the-plan opportunities for their buyers,” said realestate.com.au.
“The experience also provides property developers and builders with the opportunity to reach new selling agents beyond their existing networks.
“The platform brings both the supply and demand worlds together via a smart matching process that aims to improve the speed and efficiency of off-the-plan sales in Australia.”
REA Group executive general manager – commercial & developer Joseph Lyons said that the new development is a natural progression of the group’s business.
“We looked at what was happening in the Australian property market, and what our customers needed most, then thought about how we could leverage our capabilities as a market leader in technology to build a seamless solution which benefits both developers and agents,” Mr Lyons said.
“Marketplace helps our developer customers access more channels to sell property and connects them with agents who are ready to sell their projects faster and more efficiently.”
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