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LJ Hooker’s pioneering social and digital media strategy has achieved exceptional early success, reaching an unprecedented amount of targeted potential vendors and buyers in the opening weeks of the spring selling season.
At the close of September, the newly launched LJ Hooker Boost strategy, which combines targeted Facebook and Instagram marketing with email and lead nurturing, had reached 5,553,127 online users.
Through its automated social media advertising generator, an enormous 17,030,378 advertisement impressions were achieved for the brand and its agents in September.
LJ Hooker’s head of digital, Drew McTavish, said that the new digital and social media strategy has generated “thousands” of appraisals.
“The digital and social strategy has contributed significantly to the network, appraising a property every working minute over spring,” Mr McTavish said.
He said that the campaign is breaking new ground in engagement and brand awareness.
“Spring is traditionally a busy season, but our agents have been busy discussing with customers the market value of their home.
“We were very optimistic of the campaign’s potential before its launch, but to get in front of almost five million online users in the first month alone goes beyond our initial forecasts.”
Mr McTavish said that the campaign is laying an “exceptional” platform.
“Enquiry levels are ramping up and, based on the feedback to the campaign our agents are receiving, we’re very excited about what the entire spring campaign will achieve.”
LJ Hooker launched the $1 million integrated digital and social media strategy in August as it continues to drive market share growth.
The strategy amplifies the profile of agents and listings and generates leads through advanced data targeting. It also provides support tools, analytics and interpretive machine learning.
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