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One of the largest networks in Australia, already recognised for its game-changing mobile technology, has launched a bespoke app store built with Apple’s iOS.
Harcourts Group Australia has launched the store as an enterprise application through which Harcourts team members can access, download, update and install its proprietary mobile applications eOne, eOpen and eCampaign.
Harcourts head of eBusiness Gregg Toyama said that the initiative is ground-breaking.
“We are one of the first real estate companies, globally, to take advantage of and build our own member-facing app store on Apple’s Developer Enterprise Program,” Mr Toyama said.
“While most people are familiar with the Apple App Store, resident on all iPhones and iPads, the Harcourts App Store is a business-to-business solution to allow Harcourts team members to access our proprietary mobile applications eOne, eOpen and eCampaign, which were custom-built and developed in-house.
“They are the backbone of what makes Harcourts unique in the marketplace, and they’re utilised across Harcourts’ 400-plus office network in Australia.”
The company’s three mobile apps utilise Apple iOS built-in technologies, seamless security, and integration with Harcourts enterprise systems.
Mr Toyama said that the development is an “important” milestone for the Harcourts’ focus on innovation.
“We believe designing and building tailored solutions that our members can utilise on their mobile devices is essential to boosting productivity and the quality of service to their clients. It’s what sets us apart in the real estate industry.”
Mr Toyama said that the vision for Harcourts is to deliver an “unparalleled” client experience.
“It is through the mobile app development platform of providing an end-to-end mobile solution to empower team members to operate with equal efficiency and effectiveness whether in the field or in the office.”
Harcourts was the first international real estate company globally to have its mobile business solutions featured on Apple’s website.
Harcourts was named by Real Estate Business as the REB Innovator of the Year for 2017.
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