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One of the country’s most pedigreed networks is reaping the fruits of the digital pioneering seeds it has been sowing in the last 12 months as it adds four new agencies to its network over November, taking its national spring intake to 12.
LJ Hooker Queensland accounts for half of the new additions in November. Catering to the inner-city region of Queensland’s capital, LJ Hooker Brisbane City Residential will begin trading this month, led by long-term brand leader and commercial property expert Ben Armstrong.
In Far North Queensland, well-known local real estate specialist Craig Gillard has rebranded his independent agency as LJ Hooker Trinity Beach – Palm Cove, and has also purchased the neighbouring LJ Hooker Cairns Marlin Coast business as part of a major investment.
Another long-term brand advocate, Nicholas Breadman is adding to his existing eastern Sydney operations (in Bondi Beach) by offering a new LJ Hooker Bondi Junction – Charing Cross real estate service.
LJ Hooker has also opened in Melbourne’s northern growth corridor at Epping.
LJ Hooker head of network development Ben Mitchell said that the new additions completed an active spring season for the brand, nationally.
“These new businesses take the tally to a dozen new offices joining LJ Hooker over the spring selling season,” Mr Mitchell said.
“The calibre of business owners to have joined the brand and the fundamentals of the markets we’re entering perfectly aligns with our growth strategy. We’ve also had several business operators buy into the success of existing agencies.
“We’re already preparing to extend our market presence in 2018, with several business owners eager to be part of our growth pipeline.”
The network’s other spring additions include Nowra, Dapto, Rockdale, Wauchope and LJ Hooker Commercial St. George in New South Wales; Plympton in South Australia; Grantville in Victoria; and Mermaid Beach in Queensland.
LJ Hooker network chief Graeme Hyde said that the network’s growth highlighted the attraction of the franchise offering and the brand’s position in the marketplace.
The network chief said: “While we’re attracting very smart operators to our network, one of the very pleasing elements of our growth strategy has been the willingness of long-time LJ Hooker specialists like Nicholas Breadman and Ben Armstrong to increase their investment in our vision by taking the brand into new markets.”
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