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Fast-growing comparison service LocalAgentFinder has received a significant shot in the arm, announcing a new heavyweight partnership agreement with one of Australia’s largest corporations.
The lead generating service has teamed up with Commonwealth Bank.
Commonwealth Bank general manager Carrie Fox said that customers can now “easily” find a real estate agent.
She said that the platform will be offered to home buyers as part of the bank’s Home Buying Property Hub.
Ms Fox also said that the partnership will complement the bank’s other digital tools.
“We understand that purchasing a new property is about more than just finding a home loan; it’s a broader experience which real estate agents play a big role in.
“This partnership will provide more relevant information and service for customers when they need it to support them through this journey.
“LocalAgentFinder’s platform will give customers an independent comparison and is a good example of Commonwealth Bank partnering with experts to provide more value for our customers to help them realise their property goals.”
LocalAgentFinder CEO Matt McCann said that the CBA partnership will cement real estate agent comparison as the fastest growing channel for agent research and selection.
“The LocalAgentFinder and CBA partnership delivers millions more Australians access to a unique consumer offering that removes a key stress point when selling or managing a property — selecting the right agent,” Mr McCann said.
“LocalAgentFinder’s comparison platform will continue to provide the deepest insights on over 5,000 agents — including commission rates, sales performance and independent reviews — making us the most complete offering in the real estate agent comparison market.”
Mr McCann called the partnership a “great endorsement” of the platform.
He also said that the partnership will see CBA and LocalAgentFinder share insights to help improve the real estate experience for customers.
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