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A new partnership between an agency group and an innovative proptech is set to change the way that real estate sales are conducted.
Estate Agents Co-operative (EAC) has partnered with Sale Ezy, an online property auction system.
Sale Ezy soft-launched to select agents in 2007 but has redeveloped and relaunched at the end of last year.
Sale Ezy brings the auction experience online by giving buyers the opportunity to get in early and make a bid before the auction or join in the action and compete against a countdown.
Sale Ezy director Allan McDonald said that Sales Ezy is designed to give more options to agents so that they can meet the needs of all their clients.
“Sale Ezy is designed to give agents a third selling option to offer clients a solution that meets all of those needs,” the director said.
Mr McDonald went on to say that the early adopters of Sale Ezy would grow to become experts and be able to take full advantage of the system.
“Those agents who jump on board early will become the experts, giving their brand a real edge and ownership of a practice that is inevitable; those who don’t recognise the opportunity of online sales risk being left behind,” the director said.
The industry is changing, and clients now expect to be able to bid on property regardless of where they are, Mr McDonald said.
“Reaching more buyers by embracing technology that allows people to bid from their office in China, holiday in Greece or just the sidelines of their child’s sporting grand final is a win for everyone,” Mr McDonald said.
EAC CEO David Crombie said that the new partnership would allow their members to have access to a more streamlined platform for sales.
“EAC members have always been privy to the best that technology for real estate has to offer,” Mr Crombie said. “We are pleased to announce a new partnership between EAC and Sale Ezy, through which our members can offer clients a powerful, streamlined online sales platform for their listings, with preferential pricing.”
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