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A new office to capture a lucrative neighbouring market is part of a strategic push by one of the country’s most high-profile networks to expand its buyer pool.
Ray White Lower North Shore Group has pushed into Sydney’s Crows Nest suburb after finding success in the neighbouring areas.
Directors David Gillan and Richard Harding are at the helm of the team that will open the Crows Nest office as an extension of the Lower North Shore Group.
“We’re bringing with us the experience and strengths of the Ray White Lower North Shore Group to Ray White Crows Nest,” Mr Gillan said.
“We have access to the biggest buyer pool in the Lower North Shore, which includes people downsizing from larger homes in Mosman and Cremorne into Crows Nest for its village atmosphere and vibe.”
From the Crows Nest office, the team will also service St Leonards, Waverton, Wollstonecraft, Greenwich, North Sydney and McMahons Point.
“We’re excited to be better able to service an area we consider to be the new frontier of the Lower North Shore property market,” Mr Harding.
The strategic expansion into Crows Nest is in keeping with the director’s vision and family-based values.
“Similar to our Cammeray office with Justin Ferguson, we are first and foremost focused on the culture of our business and how our family-based values combined with high performance to set the tone for the expansion and growth of our group,” Mr Harding said.
Ray White Sydney Blue CEO Jason Andrew congratulated Mr Gillan and Mr Harding on their new opening.
“This is a natural progression for Ray White Lower North Shore,” Mr Andrew said.
“Crows Nest buyers and sellers deserve the leadership and ambition they will receive from this established team.”
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