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National real estate network @realty will move its head office to the landmark office tower at 50 Cavill Avenue in Surfers Paradise, as it undertakes to further expand its unique business proposition.
Director JJ Taylor says that the move is in line with plans to build on @realty’s unique business model, centered around its “highly connected” team of agents who work remotely across Australia.
He said that the network is expected to more than double the number of staff working at its headquarters.
“@realty is different to other real estate groups in that we have just one national office and no regional offices,” the director said.
“All of our agents choose where they work and they are supported by our executive team and our custom-built @realty software.”
Mr Taylor said that it’s the technology that sets @realty apart.
“And it’s a driving factor behind our move,” the director said.
“We want to bring our IT team in-house so we can work more closely with them to develop new systems to give our agents and clients every possible advantage.
“We already have a national database which cross-checks all @realty listings against prospective leads, so @realty vendors technically have 500 agents working for them as we don’t segregate our listings based on location like other agencies do.
“The next step for us is to build in a client portal, so vendors and purchasers will ultimately be able to see all activity relating to their property and there is complete transparency for all customers.”
Mr Taylor said that the 12 months ahead are due to be “busy and exciting”.
“So we wanted to make the move as seamless as possible, which is why we have opted to stay in central Surfers Paradise.
“We chose 50 Cavill Avenue because it is a landmark building and provides us with the opportunity to spread our wings and really accelerate @realty’s growth.”
@realty has recruited 500-plus agents in four years and sold $861 million in property last year.
