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An international agency has added a global social media advertising brand to its property suite to unify their social media presence.
Harcourts has joined up with Adfenix to deliver a social media advertising platform that will align their presence across Facebook, Instagram and Twitter.
Harcourts International head of marketing Katie McAleese said that the strength of a unified social media presence was very exciting for Harcourts.
“Sellers see the real value of social advertising on the platforms where they themselves spend most of their own online hours,” the head of marketing said.
Ms McAleese said that this solution was a win for Harcourts as it would give the teams more time to focus on selling.
“Automation takes the heavy lifting of creating social property ads out of the hands of office teams, giving them back more time. The single platform gives Harcourts a unified brand solution,” Ms McAleese said.
Ms McAleese added that Adfenix was the clear platform partner to align with and their targeting is already having results.
“We have found the targeting so sophisticated that one in 10 people interact with the property ad,” the marketing head said.
Adfenix APAC manager Tatiana Mijalica said that social media allowed agents to engage better with clients and take ownership.
“Social advertising also opens up the opportunity for agents to engage with buyers and sellers in two-way communication via comments in the advertisement and take ownership of the customer relationship at an early stage rather than have it facilitated via the portal,” the APAC manager said.
Ms Mijalica said that the ability to highly target audiences on a global scale was unique to Adfenix and targeting was the direction social media was heading.
“The power dynamic is moving and the constant pressure to ‘upsize’ ad spend on portals for visibility is being eroded as social is such a cost-effective solution for return,” Ms Mijalica said.
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