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The annual REB Top 50 Women in Real Estate ranking has a new partner this year in the form of real estate CRM developers Rex Software.
Rex Software said that the Top 50 Women ranking was important to the company as it struck a chord with its company values.
“We’re committed to having a strong balance of females in all roles within our teams. It makes us a better company and helps us bring the best products to the market,” the company said.
“Getting behind initiatives like the Top 50 Women in Real Estate is an extension of our commitment to these values.”
Rex Software said that programs like the ranking play a role in recognising female leaders and innovators within the industry.
“Anything that supports women to invest in themselves, share their experiences and feel confident to face a future of change is something we’ll support,” the company said.
Co-founders Alex and Anton Babkov launched Rex thanks to their own mother, Lana Sirota, who had an idea and convinced the boys to join her in the venture.
“The Rex CRM was originally Lana’s brainchild: a software solution to provide visibility over her entire client base, streamline tasks and automate wherever possible,” Rex Software said.
The company commended all the women that have put submissions in for the awards and praised their skills.
“In every woman who has submitted for these awards, there’s a strong will to succeed, resilience, the ability to close a sale and, most importantly, a willingness to put themselves out there,” the company said.
Rex Software said that the real estate industry was one where women are on the move upward and programs like the Top 50 help to showcase that.
“It unapologetically promotes ambition for women in the industry, and provides a platform for women to learn about what it takes to get to the top,” the company said.
Rex Software said that the future of real estate and indeed business in general was to recognise and celebrate the important role that women play.
“Ultimately, companies who aren’t celebrating women’s skill sets and embracing diversity — to put it bluntly — just won’t last.”
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