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Raine & Horne partnered up with a new social media platform earlier this year, and the partnership has given the brand an audience reach of more than 10 times the industry average.
Executive chairman of Raine & Horne Angus Raine revealed at their national conference in July that since partnering with social media software company Amplify, they have exposed themselves to 15.5 million Australians.
“It’s only early days, but already those properties that have used the Amplify platform have pushed our brand to 15.5 million Australians, with around 1.959 million clicking through from the ads,” Mr Raine said.
According to the executive chairman, the platform has delivered Raine & Horne almost 2 million clickthroughs, which represent 12 per cent of the market, where the industry average is less than 1 per cent.
“This represents a clickthrough rate of 12 per cent where the industry average is less than 1 per cent. Moreover, consumers have spent an average of almost 2.5 minutes viewing individual properties compared to the real estate industry average of 30 seconds,” Mr Raine said.
The Amplify software utilises social media channels like Facebook, Instagram and Google to promote the properties of Raine & Horne vendors and the strategy is making a difference.
“The Raine & Horne website is ranking number one behind the portals in the suburbs and towns where Amplify is being used to promote properties,” the executive chairman said.
Mr Raine said that the company had also invested in DigiKit, a digital listing tool which had worked with Amplify to help grow the brand.
“Of the more than 30 offices that have joined us over the last 12 months, it is DigiKit, Amplify and our industry best website that was among the key reasons sighted for joining the group,” Mr Raine said.
Mr Raine added that the brand would continue to embrace technologies that resonate with the audience, and he believes it is what would keep the company at the front of the pack.
“With products such as Amplify and DigiKit, Raine & Horne is determined to remain an agent for change and at the forefront of real estate services in Australia,” the executive chairman said.
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