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One of the country’s largest networks has taken an innovative approach to getting large, multi-layered and sometimes complicated deals across the line.
Ray White Rural and Livestock has appointed a Sydney-based corporate sales and marketing entity to service large-scale agribusiness transactions and divestments.
The team, led by Andrew Starr, one of the group’s top rural principals, and Bruce Birch, its national livestock director, will partner with local specialists in the New South Wales network of Ray White Rural to handle large corporate deals and complex aggregation sales.
Together, they will focus on selling major agribusiness transactions as well as livestock.
This new business initiative was inspired by the long-term success of a corporate grassroots entity in Brisbane, Ray White Rural Queensland, directed by Bruce Douglas and Jez McNamara. The Brisbane-based business works collaboratively (and exclusively) with Ray White Rural’s local agents in the sunshine state helping to facilitate rural property transactions.
Mr Starr said that the Brisbane model has set a worthy precedent.
“This approach has worked well for vendors in Queensland for 25 years, and we anticipate it will be as attractive for clients in New South Wales,” the director said.
“The strength of relationships with family offices, corporates and international contacts based out of a capital city, coupled with the local knowledge, ease of local inspections and the reputation of our agents on the ground, has proven an attractive option for many vendors with major agricultural assets to sell.”
Mr Birch said that there were significant upsides to the dual-agent approach.
He also said that the model would expose properties to a broader buyer pool.
“We’ll work with the nearby property specialist within Ray White Rural to market larger farmland parcels to prospective purchasers in the local district, to managed funds and corporates and to purchasers around the world.”
The new NSW business will be based in Sydney and will operate state-wide.
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