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Underquoting: New initiative launched to dob in offenders

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28 September 2018 | 5 minute read
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A new campaign in South Australia has pushed for the real estate industry to report instances of underquoting property in order to protect property sellers.

Dini Soulio, commissioner for consumer affairs, said that the majority of property professionals abide by the law, but there are still some who will flout it.

It is those that he wants the others to call out.

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“It’s unacceptable, unethical behaviour, which is why we’re encouraging people both in the sector and consumers to come forward and help us stamp out underquoting,” Mr Soulio said.

As part of the campaign, Consumer and Business Services in South Australia will be contacting all of the licensed real estate agents and sales representatives in the state, totalling over 6,000, in order to reaffirm the need to report underquoting.

“If anyone knows of any cases of underquoting, I encourage them to report it to CBS to help protect both consumers and the sector,” Mr Soulio said.

The REISA is supportive of the initiative.

CEO Greg Troughton agreed with Mr Soulio, adding that those who underquote should face the consequences.

“REISA supports action that encourages a level and legal playing field for consumers,” the CEO said.

“I look forward to working with the commissioner and his team on this matter and, more importantly, achieving better real estate consumer protection outcomes.”

Under the law, agents or sales representatives that do not have reasonable grounds for advertising the price of the property in an advertisement can be charged up to $500,000 for an individual and up to $10 million for a company.

Additionally, agents or sales representatives that advertise the price of the property less than the vendor’s acceptable price and the agent’s estimated price can face penalties up to $20,000 or imprisonment of one year.

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