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Growing network Di Jones will move its Sydney Eastern Suburbs office to Five Ways, Paddington, after 26 years at its Woollahra home, as the agency embarks on a new chapter in its development plan.
CEO Rob Ward said that the relocation is the group’s logical next step.
“We have invested heavily in marketing, technology and innovation, and the move to Paddington allows the company to upgrade its Eastern Suburbs office in line with our strategy and vision,” Mr Ward said.
“We will continue to service our growing investment management portfolio from our new Paddington office.
“While the company’s foundation was based at the heart of the Woollahra community, the brand has significantly evolved in recent years.”
Mr Ward said that since his acquisition of Di Jones in 2016, the company has experienced exponential growth, selling over $780 million in property across Sydney and the Southern Highlands.
He said that Di Jones Eastern Suburbs is recognised as a market leader and has built a reputation for selling Victorian terraces in Paddington and Woollahra.
“Paddington is known for having one of the highest concentrations of Victorian terraces in the world,” Mr Ward said.
Mr Ward said that it was exciting to be moving to Paddington.
“A suburb that, along with its surrounding suburbs of Surry Hills and Darlinghurst, has evolved so much over the last 26 years.
“While Paddington will be the location for our Eastern Suburbs operation, our footprint is across Sydney. The key to the success of our business is that we use a centralised database to track buyer migration. Through data analytics, we are able to provide clients with highly targeted marketing strategies and also greater listing opportunities for our current and future agents.”
Mr Ward said that the Paddington area receives buyer enquiry predominately from surrounding suburbs as well as the Inner West and North Shore.
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