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Avant-garde new real estate brand Better Homes and Gardens Real Estate will bring a leading-edge CRM platform to the market which will help manage customer and property information and accelerate leads.
As BHGRE prepares to launch its first wave of offices, it has completed the development of a proprietary CRM system, supported by new-age technology.
The system is cloud-based and is called Greenhouse.
It promises to help principals and sales agents to record, access and analyse information; facilitate lead management and opportunity scoring; manage vendor expectations; and direct daily leads.
Chief technology officer Steve Glachan said that the tech supports the brand’s already established reputation.
“The Better Homes and Gardens brand has an excellent reputation for delivering inspiration to the one in four Australians that it reaches, and we’ll ensure the extension into real estate continues this by providing exceptional service and support backed by leading-edge technology.
“The digital world in which we operate demands a close relationship between business and technology. Extending beyond traditional CRMs that just manage contacts and listings, Greenhouse offers full digital communication capability where agents can email their client base and generate analytics on those that are most engaged.”
Mr Glachan said that Greenhouse offers real-time access to information.
“And it is accessible while on the go using a mobile and tablet, so agents will always have access to the critical information they need. Enquiries can also be captured remotely such as at open house inspections where a customised message can be sent immediately to the prospect.
“Better Homes and Gardens Real Estate understands that the franchisee requires up-to-date information to better run their business. Greenhouse has been built to manage business profitability, sales data, and real-time team performance metrics so they can act quickly when issues or opportunities are identified.”
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