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Realestate.com.au has added another feature to its platform that will allow agents to extend their influence with home owners and buyers in their local catchment areas.
Agent Ratings and Reviews is an unbiased platform where consumers are able to search and compare agents.
REA Group general manager – leads Rachel Morley said that more than 4,000 ratings and reviews have been collected from past buyers and sellers.
“These have been gathered through a combination of agent invite and direct-to-consumer channels to create a real and authentic experience.
“Selling a property can be a challenging task, and 41 per cent of Australian sellers admit it’s difficult to find the right agent to sell their home. With more than 590,000 people coming to realestate.com.au to research agents every month, a great online presence is increasingly important.”
Ms Morley said that the platform allows agents to challenge a review if they believe it to be fake, as well as the right of reply on all reviews.
“All reviews will pass through realestate.com.au quality checks to help ensure they are from real clients who had purchased or sold a property over the past 12 months.”
Ms Morley said that this is an important initiative for the industry.
“It’s fantastic to launch Agent Ratings and Reviews on realestate.com.au to Australians. We know it’s an experience both our customers and consumers have been looking forward to.
“Ratings and reviews have become an integral part of research in today’s digital world, but not all services are the same. To ensure Agent Ratings and Reviews on realestate.com.au are authentic, unbiased, and that agents are being represented fairly, the experience will only feature reviews from verified past buyers and sellers.
“The response so far has been incredibly positive, but we will continue to work together with our customers to further iterate our offering. We know there is a big desire from agents to share reviews from realestate.com.au to other platforms and we’re looking into how we can achieve this.”
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