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New portal launched to simplify, halve the search process

By Tim Neary
04 March 2019 | 5 minute read
digital innovation reb min

BuyerX has launched a new inspection portal which combines local area specialisation with modern tech protocols to help buyers refine searches and halve the time it takes to find a home.

The new venture is called airopens and is supported by national investment firm Performance Property Advisory.

BuyerX corporate general manager Dustin Cracknell said that the new platform allows buyers to “dramatically” scale down their research, instead of trawling through myriad portals, platforms and websites.

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He also said that the platform is “something of a TripAdvisor” providing a warts-and-all appraisal on many of the properties.

Mr Cracknell said that it helps buyers quickly isolate features and characteristics in homes that catch their eye.

“For the first time ever, buyers are getting absolute transparency on a property, not just what their selling agents may wish them to see or what other sales portals tell them,” he said. 

“It gives consumers struggling to choose between multiple properties an instant checklist against which they can formulate their own private views and objectively compare one property against another.

“It also helps identify problems that may have been overlooked and could save buyers the heartache of making a very expensive mistake.”

Mr Cracknell said that where a buyer may have “fallen out of love” with a property for a specific reason, content on airopens could assist in helping them reach a positive compromise.

“For example, a buyer who may be searching for a four-bedroom home may not have contemplated purchasing a three-bedroom home with the option of converting a dining room into another bedroom.

“Airopens opens up these considerations and ensures properties aren’t excluded from buyers’ lists simply because they didn’t have sufficient information or their keyword search didn’t reveal these hidden gems.”

Airopens currently only lists properties in selected Melbourne premium and lifestyle markets, with Sydney, Perth and Brisbane coming on stream this year.

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