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Century 21 has kicked off its 2019 mass media advertising campaign with appearances on national television and in a popular homemaker magazine, which is already driving consumer activity.
Century 21 owner and chairman Charles Tarbey said that it is all systems go.
“The previously announced multi-year partnership with Seven West Media is now in motion thanks to a live feature on The Morning Show which is broadcasted on Channel 7, and property listings and advertising in Home Beautiful magazine.”
He said the media plan will see the renewed Century 21 brand, along with its properties and agents, promoted across some of the biggest media assets in the country — including the popular TV hit House Rules, which will air in May.
Mr Tarbey recently appeared on The Morning Show in the first of many live interviews, pre-recorded segments, property showcases and social media posts.
“With The Morning Show boasting a total audience of 4.6 million each month and real estate one of the hottest topics of conversation, it is not surprising to see an immediate impact on activity on our website, social media and enquiries across our network,” he said.
“In addition to providing regular insights into all things related to real estate on The Morning Show, Century 21 properties, advertising and editorial content also featured prominently in the current issue of Home Beautiful magazine where C21 will maintain a presence throughout the year.”
Mr Tarbey said the media campaign is already driving activity.
“We have had a lot of interest from experienced real estate professionals wanting to join our network, driven by last year’s rebrand and the media partnership we announced for 2019.”
Century 21 overhauled its brand and logo last year to reposition the network for the new era after nearly 50 years of operating.
Chairman Charles Tarbey said at the time that the new identity was a part of the brand’s evolution in the region.
“The new brand is built around our new standard of defying mediocrity and delivering extraordinary real estate experiences to consumers.
“The new logo pays homage to the iconic nature of the Century 21 brand across the world but also points to the future with a fresh and vibrant outlook.”
Mr Tarbey also said that the new shortened C21 logo is designed to project a modern image and better reflect how consumers describe the brand.
“It was also pleasing to see that the logo will be shortened to C21, as other businesses have had a great deal of success shortening their names and capitalising on how consumers describe their businesses.”
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