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Two real estate specialists have launched a new property portal set to target the over-50s market.
NSW-based sisters-in-law Catherine and Amanda Graham have just rolled out downsizing.com.au, aimed at property developers and agents looking to capture those buyers and sellers aged over 50.
The portal is launched off the back of Seniors Housing Online, which was launched back in 2003. Since this time, the pair say they have built up a loyal following among clients and consumers, serving Australians looking for retirement property.
The new initiative follows a period of rapid growth, with the company recording a 116 per cent increase in property listing views and a 36.6 per cent increase in buyer inquiries submitted about listed properties between June 2018 and June 2019, according to Catherine and Amanda, who noted the strongest percentage audience growth was in the emerging downsizer hotspots of Hobart, Canberra, Perth, Melbourne and Newcastle.
“The changes we are announcing today cement our position as Australia’s number one destination for all over-50s property,” said Amanda Graham, co-CEO of downsizing.com.au.
“Our new website is built to generate leads for advertisers, including retirement community operators, property developers and real estate agents.
“We are maintaining our traditional focus on retirement property, such as retirement villages and land lease communities, but also now expanding into listing all downsizer-friendly homes.
“We are making this change because baby boomers are doing things differently and want to look for a wide range of accommodation options.”
Ms Graham added: “Baby boomers are downsizing with vastly higher lifestyle expectations and greater freedom of choice than prior generations. When you downsize today, you aren’t scaling down your life so much as setting yourself up for a happy and fulfilling future.
“What’s more, research shows that downsizers are the one group that has continued to buy and sell, even during the real estate slump. Many are sitting on real estate gains of more than 400 per cent, so [they] can buy a new home and also put some of the downsizing windfall into their super.”
ABOUT THE AUTHOR
Emma Ryan
Emma Ryan is the deputy head of editorial at Momentum Media.
Emma has worked for Momentum Media since 2015, and has since been responsible for breaking some of the biggest stories in corporate Australia, including across the legal, mortgages, real estate and wealth industries. In addition, Emma has launched several additional sub-brands and events, driven by a passion to deliver quality and timely content to audiences through multiple platforms.
Email Emma on: Emma.Ryan@momentummedia.
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