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Shaun Pereira has always been an independent agent, but his market reach limited his success.
Mr Pereira thrived as an independent agent, and he quickly learnt what he needed to drive his success. But the one thing he was missing in his business was market reach.
“As an independent, we can’t seem to get that reach global brands can get,” Mr Pereira told REB.
Although several franchises approached him, he decided to join Century 21 after he met with the brand late last year.
“We were approached by a number of franchises in the past, and I didn’t feel that comfortable with them as I did with C21,” he said.
He pointed out that Charles Tarbey owns the brand, and he runs the business the way Mr Pereira used to run his own business, which drew him towards the company.
The new Harrington Park office in NSW has been open for three weeks, and Mr Pereira has already noticed the benefit the brand has brought when dealing with vendors.
He can show them how the Century 21 system works, and that it has about 250 offices across Australia, which gives vendors extra confidence to get them over the line, he said.
Although he is now with a franchise, Mr Pereira is encouraged that Century 21 will not hinder the benefits that came with being independent, such as building the agent’s brand.
“The agent is the brand, and I encourage the guys in the office to build a profile,” he said. “Ultimately, we are here to serve the client. And if you look for that competitive edge, if you have a proven track record that shows you know how to put a deal together, and then show them the stuff from the franchise, that helps.”
Additionally, he is confident he has not lost his freedom to give his clients the best results.
He noted that other franchises that approached him showed their “cookie-cutter model”, and that was not the approach Century 21 took, which impacted his decision.
As long as the branding is consistent, the brand is flexible; they encourage agents and principals to think outside the box, he said.
“We will maintain our client focus and results-based approach, and now with a global brand behind us, further enhance the experience we are providing to customers,” Mr Pereira said.
“We are having a good response from clients walking in our open homes.”
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