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Domain has confirmed a new online auction feature has been launched in a bid to make transacting easier and safer for agents and buyers amid COVID-19.
In a statement issued to the media, Domain announced it has launched an online auction feature via Real Time Agent’s Bidtracker to allow consumers to register and bid on a property with just one click.
“Exclusively integrated with Domain and showcased via property listings, the feature makes it easier for agents to host auctions and consumers to participate. It’s an important tool to help agents and consumers adapt to the new landscape we’re currently facing,” the statement read.
Domain Group director commercial Tony Blamey said the online auction integration is an invaluable tool “at a time when the whole industry is working together to continue to trade during the coronavirus”.
“Bidtracker is an example of how we at Domain are coming up with solutions for Australians to adapt to the changing social conditions of the coronavirus quickly,” Mr Blamey said.
Commenting further, Real Time Agent chief commercial officer Angus Ferguson said the online auction process has never been easier.
“The demand for online auctions is growing and these new features make the process of participating in one secure and simple,” Mr Ferguson said.
“We’re also receiving a lot of positive feedback from agents, who feel like Bidtracker helps to recreate the theatre and vibrancy of an in-room auction.
“As it integrates with tools like Google Hangouts and Zoom that consumers are more familiar with, it feels more natural and helps to foster interaction. It also adds transparency for the buyers, seller and auctioneer.”
ABOUT THE AUTHOR
Emma Ryan
Emma Ryan is the deputy head of editorial at Momentum Media.
Emma has worked for Momentum Media since 2015, and has since been responsible for breaking some of the biggest stories in corporate Australia, including across the legal, mortgages, real estate and wealth industries. In addition, Emma has launched several additional sub-brands and events, driven by a passion to deliver quality and timely content to audiences through multiple platforms.
Email Emma on: Emma.Ryan@momentummedia.
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