Login
iscover
Agents that adapt to new ways of doing business and embrace technology are in a prime position to grow their market share, an industry expert advises.
LJ Hooker sales agent Neil Goswell believes agents who have not used technology are being left behind due to additional time taken doing administrative tasks.
Mr Goswell said traditional agents spend approximately 30 per cent of their time listing and selling, 30 per cent on lead generation and 40 per cent on administration tasks.
“The technology at LJ Hooker consolidates administration to just 15 per cent, so I can be doing things in just minutes that would usually sap hours out of my day, all while fitting around the needs of my busy family.”
Mr Goswell said using technology has left him in a position to still be active, unlike other agents who have had to spend considerable time adjusting to working remotely and moving their ways of working to the cloud following government COVID-19 restrictions.
“This technology is a game changer and minimises a lot of the common anxiety involved in selling a home, no matter the environment,” he said.
“Aside from not being able to do public open homes, it’s been business as usual for me.
“The conversations are a little different, but I’m servicing my clients seamlessly and, if needed, I could list a house tomorrow without even seeing the owners face to face.
“I’m marketing this point of difference in my area and it’s driving enquiry. In a market like now, more than ever, agents need to know what their point of difference is and play to it.”
You are not authorised to post comments.
Comments will undergo moderation before they get published.