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Our industry is a strange beast. In as much as we are a very collaborative profession amongst colleagues and competitors, the sharing of ideas and what works and what doesn’t seems to get lost in translation.
One minute we are told that this particular agent is crushing it because of this activity, the other crushing it because of another. As a whole, we are told that the strictest and most disciplined of routines, when followed, produce the greatest results.
So what are the myths, and how do we distinguish what is truth and what is not?
After almost 18 years and working with some of the most talented individuals, I can categorically say that there are as many different ways as there are agents. Yes, there are definite similarities, but on the whole, everyone is different and, at times, extremely different.
Superstar Myth #1. Follow the habits of a high performer.
Be careful about this one.
Just because someone says they start their day at 5am and follow a non-negotiable daily and weekly routine doesn’t mean you should.
The challenge is that we often look at these habits in isolation and are totally unaware of the backstage activity. Maybe getting up early works for one person, but do you know what time they go to bed? Do they have other family commitments, such as children or pets they are responsible for? What commitments do they have and family support to sustain such a regimental routine?
Some habits just won’t work for everyone.
Superstar Myth #2. They are just polished.
This one is significant.
The “polished” agents are usually charismatic individuals who are often asked and like to speak on the training stage. They are confident and some, (not all) enjoy, if not, relish the limelight.
That’s definitively not the norm. The majority of who our industry consider falling in the category of high performers, that is the top 5 per cent, are modest and reserved in their approach. They do not aspire to be up on stage or appear on podcasts and webinars.
Being “polished” is not a prerequisite to becoming a high performer. Just be yourself.
Superstar Myth #3. They have a huge database.
What I mean by that is that a quality contact in a database is one who you have their full name, mobile, email, and a property they own. Anything less than that is not what I would consider a high-value contact that I could add to a client nurturing strategy.
I know agents who have a few thousand contacts in their database and struggle to sell two properties a month, whilst others who have 500 end up selling five a month.
The best in the business value quality over quantity and are religious to protect the integrity of their database.
In conclusion.
It’s not necessarily correct to take a habit of a high performer and just think you can magically install it into your career and work life.
Everyone’s goals, aspirations, lifestyles, external support, strengths and weaknesses are different.
Wishing you every success in your real estate career.
Manos Findikakis is CEO & co-founder of the Eview Group
You are not authorised to post comments.
Comments will undergo moderation before they get published.
span>Our industry is a strange beast. In as much as we are a very collaborative profession amongst colleagues and competitors, the sharing of ideas and what works and what doesn’t seems to get lost in translation.One minute we are told that this particular agent is crushing it because of this activity, the other crushing it because of another. As a whole, we are told that the strictest and most disciplined of routines, when followed, produce the greatest results.
So what are the myths, and how do we distinguish what is truth and what is not?
After almost 18 years and working with some of the most talented individuals, I can categorically say that there are as many different ways as there are agents. Yes, there are definite similarities, but on the whole, everyone is different and, at times, extremely different.
Superstar Myth #1. Follow the habits of a high performer.
Be careful about this one.
Just because someone says they start their day at 5am and follow a non-negotiable daily and weekly routine doesn’t mean you should.
The challenge is that we often look at these habits in isolation and are totally unaware of the backstage activity. Maybe getting up early works for one person, but do you know what time they go to bed? Do they have other family commitments, such as children or pets they are responsible for? What commitments do they have and family support to sustain such a regimental routine?
Some habits just won’t work for everyone.
Superstar Myth #2. They are just polished.
This one is significant.
The “polished” agents are usually charismatic individuals who are often asked and like to speak on the training stage. They are confident and some, (not all) enjoy, if not, relish the limelight.
That’s definitively not the norm. The majority of who our industry consider falling in the category of high performers, that is the top 5 per cent, are modest and reserved in their approach. They do not aspire to be up on stage or appear on podcasts and webinars.
Being “polished” is not a prerequisite to becoming a high performer. Just be yourself.
Superstar Myth #3. They have a huge database.
What I mean by that is that a quality contact in a database is one who you have their full name, mobile, email, and a property they own. Anything less than that is not what I would consider a high-value contact that I could add to a client nurturing strategy.
I know agents who have a few thousand contacts in their database and struggle to sell two properties a month, whilst others who have 500 end up selling five a month.
The best in the business value quality over quantity and are religious to protect the integrity of their database.
In conclusion.
It’s not necessarily correct to take a habit of a high performer and just think you can magically install it into your career and work life.
Everyone’s goals, aspirations, lifestyles, external support, strengths and weaknesses are different.
Wishing you every success in your real estate career.
Manos Findikakis is CEO & co-founder of the Eview Group
You are not authorised to post comments.
Comments will undergo moderation before they get published.