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Promoted by Campaigntrack and Realhub
Even with big new developments in the proptech space, real estate advertising continues to rely on traditional media. There’s certainly a role to be played by print, but when it comes to listing proposals, the benefits of embracing digital platforms are hard to ignore.
Let’s face it. Sales agents often get a bad rep. Maybe the hardest part of a real estate agent’s job in 2021 is building genuine relationships with prospective clients. Now, with agent rating websites and easy access to a plethora of social content, vendors are more savvy – and have a lot more power – than ever before.
How do you convert a lead without coming across as pushy, needy or overconfident? Well, timing is everything. Leaving printed proposals with vendors, or sending them email attachments, is like taking a shot in the dark. How do you know when to follow up on that initial interaction? And how do you know they’ve actually read the presentation you spent so long crafting?
Well, a platform like Engage – developed by industry leaders Campaigntrack and Realhub – answers all those questions. Not to mention, it’s also an incredibly powerful tool for efficiently building slick, customised, insightful digital proposals and listing presentations.
One of the platform’s simplest features is also one of the most useful. Engage proposals feature instant view notifications, delivered by SMS, which take the guesswork out of follow-up communication. You’ll receive a text once a proposal is opened – either immediately or in six months’ time – so you can get back in touch with a vendor at exactly the right time.
Vying for new business is of course competitive, so the success of your pitch could come down to your responsiveness. A 2019 study by XANT suggests that marketers who follow up digital leads within five minutes are nine times more likely to convert those leads into customers. Unlike traditional hard copies, Engage proposals put you in the perfect position for a rapid reply.
Ensuring that you’re well-informed and well-placed to continue the listing conversation, digital proposals also deliver live insights as prospects engage with them. You’ll be able to see not just when the content is being viewed, but how far clients are reading as well. Presentation metrics like number of opens, clicks and responses are also tracked, making it easier to plan follow-ups strategically. Engage delivers helpful hints and real-time alerts, which serve as reminders to make a call or prompts for future discussion points.
Live insights are certainly a game-changer, but building a database of this information over time can also deliver plenty of long-term value. Tracking the success rate of proposals and identifying engagement trends can help to uncover ways of converting even more leads into clients. Easily linked with common CRMs, Engage lets you access data and insights from each proposal quickly and conveniently.
Building strong relationships with homeowners is crucial in such a competitive industry as real estate. Being informed, attentive and responsive can help you stand out from the crowd and convert a long-time prospect into a valuable client. With powerful notification and live insight features, digital tools like Engage now provide a solid foundation for you to build those relationships on.
To find out more about the Engage platform, click here.
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