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Two luxury sales agents are leveraging the contacts they’ve built over the last 20 years to strike out as buyer’s agents, leaving the sales world behind.
Brothers Mark and Barry Goldman wrapped up their final month as agents at Sotheby’s and launched their new venture, Goldman Bros Sydney’s Buyer Agents, with a team of six who will represent home hunters seeking properties in the $5 million-plus market.
The duo report finishing their last weeks in sales strong, selling multiple properties ranging from $6 million to $15 million while already fielding interest from clients looking to retain their new services
Mark Goldman said along with requests from within their existing network, they’d also been contacted by numerous returning expats.
While the move represents a significant change for the pair, Barry Goldman highlighted how their long-standing relationships have already set the new business off on the right foot.
“We have relationships with Sydney agents, understand their processes, and have walked the halls of the most beautiful properties in this market, building relationships with home owners along the way,” Barry Goldman said. “We know that we can help bring ready buyers to agents pre-market, helping them complete deals for their sellers.”
He noted that they had struck at a time when supply issues meant many were struggling to navigate the buying process.
“Buyers outnumber sellers ten-to-one in the market. Properties are being sold before auction, or not making it to market at all, and agents are struggling to handle all the buyer enquiry. We want to bring some balance back for buyers, re-prioritising them in the sales process.”
The brothers, who are operating out of their existing offices on New South Head Road in Double Bay, also said that they were looking forward to establishing new and deeper relationships with the agents who had long been in their circle.
“We won’t be competition to real estate agents anymore; we’ll be allies in getting property and buyers connected efficiently, creating more opportunities for sellers and agents,” Barry Goldman said.
He added that though it was an exciting change, it also felt like a natural step.
“In many ways, this new business is a simplification of what we used to do. Now, we’re going to focus on one side of the transaction.”
ABOUT THE AUTHOR
Juliet Helmke
Based in Sydney, Juliet Helmke has a broad range of reporting and editorial experience across the areas of business, technology, entertainment and the arts. She was formerly Senior Editor at The New York Observer.
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