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With a milestone year approaching in 2022, the NSW agency spent 2021 realigning the company focus.
“DiJones turns 30 next year and we had to draw a line in the sand,” DiJones chief executive Dean Mackie said.
“The team was focussed this year on getting the house in order, by operationally looking at three key pillars – people, process, and platforms. We needed to respect our legacy and determine what was required to guide us into the next three, six, nine and ultimately, the next 30 years.”
In looking forward, the team decided to go back to its roots, in more ways than one.
That meant re-establishing an office in Woollahra, the suburb where the network first opened in 1992, to serve Sydney’s inner east.
It also led them to take a leaf out of founder Di Jones’ book in being prepared to make strategic changes.
“A true trailblazer, Di Jones would consistently review the business strategy and positioning to make sure that it had not lost its way,” Mr Mackie said.
As a result, they focused on making sure offices were being supported with cutting-edge tech, launching a series of platforms in 2021 that included a virtual agent designed to provide 24/7 access to property information for consumers and a new website.
“Some time ago, we knew our website was not going to support our plan or deliver the experience the brand was built on or the strategic plan was taking us and, as a result, December saw the release of our refreshed online presence,” Mr Mackie explained.
Added to that, key corporate hires saw the network take on a new head of brand and marketing in Grant Gordon, elevate Brent May into the role of chief operating officer, and welcome Mark Horvat as head of sales.
Ultimately, the brand says the year helped them to double down on their people focus, both internally and externally, prioritising customer and staff engagement and satisfaction first and foremost.
“While we have a growth agenda, our focus is not to be the biggest agency, it is to service and provide the best possible experience we can to clients in the same way that Di Jones herself did. We look to the future with optimism and remember where we came from,” Mr Mackie said.
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