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Why this director’s team takes weekly ice baths

By Robyn Tongol
23 December 2021
Alby Tomassi

This director is definitely doing things differently; Alby Tomassi has an unorthodox approach to building up workplace culture.

The director of Melbourne “start-up” agency Tomassi & Co has already seen huge growth since founding the business back in 2019 – even though COVID-19 could easily have gotten in the way. Coming from philanthropic roots, Alby reveals how his agency has taken advantage of changed market conditions to build out new divisions and shares why he sees his unique approach to team building and culture as “worthwhile” – regardless of the bottom line.

In this episode, you will hear:
- How lockdown only spurred on the business’ growth plans
- What flexible work approaches Alby has embedded in the business
- Why vertical hierarchical businesses are losing their relevance

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