If someone asked you to walk away from 40% of your income, would you?

Written by Karuna Dimelow, COO Coronis Group

I often get bemused watching our industry and how readily agents switch agencies without taking into consideration all the factors that impact their income – at the top of that list, is a rent roll.

In my experience over the past two decades, a rent roll is one of the greatest assets an agent could wish to have access to, particularly in a market like today where a lot of investors are cashing in and choosing to sell with the agency that has managed their property – because there is an established relationship there and trust in the brand.

What is most perplexing, is the amount of work an agent would need to do to replace the leads they received from their previous rent roll.

Take into consideration that listings breed listings, market share breeds leads, the number of potential sellers you meet at an open home, the marketing opportunities you can maximise off the back of a sale, not to mention referrals – replacing those lost opportunities would easily increase an agents workload by more than 500% throughout the year.

When considering swapping agencies – are some agents forgetting how valuable an ecosystem of leads is, or are they just not calculating the opportunity cost of quality leads you don’t need to prospect versus higher splits or one of marketing packages?

If I look at the Coronis Group in 2021, we handed more than 670 sales to our agents from our rent roll, which we’ve built over the past 20 years to become one of the largest privately owned portfolios in Australia. That’s …

670 sales that our agents didn’t have to prospect for in their local market
670 vendors who had established trust & equity in our brand, thanks to their relationships with our property managers which have been created and fostered over the years
670 vendors who were ready to list straight away and capitalise on the soaring market
670 sales, equalling more than $12 million in commission
670 sales that generated further listings for our team

Which brings me back to my original question. If someone asked you to walk away from up to 40% of your income, that you didn’t need to work for, would you?

I have no doubt the majority of you would say ‘no, absolutely not’ … and rightly so.

So why not choose an agency that can deliver everything you need?

In my role leading the Coronis Hubs, it’s my goal to ensure that everyone who works at the Coronis Group is better off for being a part of our team and that their lives change for the better. It’s for this reason, that we’re so focused on providing our team with quality leads and supporting them in every way to build successful careers.

We distribute all rent roll leads to our sales team
Our Agency Directors no longer list & sell, and therefore are focused on helping you grow your business, not their own.
We help our agents build EBUS - their business within our business
We help source, recruit and train EBU team members so our lead agents can focus on expanding their personal brand and market share
We offer a variety of payment structures including commission only and debit credit
Our in house marketing team runs your personal and property marketing campaigns plus much more.

Think of your future in a company that offers you one of the best referral networks in the country and increase your income by up to 40%.

Your Future at Coronis | We’ve Got This

https://www.coronis.com.au/your-future-here/